As mentioned earlier, rising damp is not just bricks, mortar and water. Slapping a few bricks together in a tray and then waiting for water to miraculously rise is very different from real buildings.
Once a new wall has been built, it is going to be subject to a host of phenomena - thermal variations, the effect of weathering, complex chemistry inside the building fabric, the ongoing effect of ground salts, molecular level electrical effects etc. - many of these variables we are not even fully aware or we are just starting to understand. Their impact onto the whole or their relative importance over the final development of rising damp seems also to be unclear to a considerable extent.
So there is a lot more to rising damp then just bricks, mortar and water. As a result, the not-too-bright-ones out there - especially the ones without thorough academic knowledge - tend to easily "give up" and draw the fast conclusion that "rising damp doesn’t exist". This is an incorrect conclusion, as the problem we have with rising damp is not that it doesn’t exist but quite the opposite: it's too complex, which makes its comprehension and modelling challenging and difficult.
The information presented here has been gathered based on 7 years of hands-on research and field work, as well as reading through thousands of pages of research papers from all over the world. The work is still ongoing as some of the concepts need further clarification as the study of rising damp is a dynamic research field.
We endeavor to lay down and explain below all key facts of rising damp in a logical sequence, in a fairly simple way, to give anyone who is interested in the subject a good understanding of this topic.